Designer with a dash of developer and an experienced leader. I love nudging pixels, pushing buttons, digging around and investigating to determine how to excite and build customer loyalty.
I bring an experienced combination of deep design craft and hands-on front-end development. Throughout my career I've owned the full design process — from discovery and research, through wireframes and prototyping, to UI delivery and working directly with engineers to craft the style and structural framework (React, Typescript, HTML, CSS {SCSS, CSS-in-JS, Tailwind, Bootstrap}).
My work spans product design strategy, design systems, UX research, interaction design, brand, and accessibility. I believe great design is invisible — it just works, delights, and keeps people coming back.
I collaborate with cross-functional teams to build user experiences that drive growth. @Gravity I worked with partners to deliver seamless integrations that built trust and loyalty with merchants and end users. @McAfee I helped modernize digital protection services, including antivirus, ID protection, and subscription management. @Klaviyo I led design collaboration on analytics tools and user segmentation tools within a mature design org.
I’ve built brand identity and marketing campaigns for large multi-nation clients using direct to customer, B2B, social media / search marketing, SEO, email, SMS, and other media channels. Developed, launched, and maintained simple static websites and large content driven Wordpress sites for millions of user.
I’ve lead a team of 6–13 front-end developers and designers building websites, facilitating marketing activities including website development, digital display banners, email marketing, print ads, direct mail, and print fulfillment.